The closing of the original Napster was one of the most detrimental events in the history of the music industry. Interesting viewpoint, isn’t it? Many people in the recording industry and United States Government may not agree with this statement but such contentions do not diminish the fact that it is true. Recent statistic confirm that the music industry has lost more money to free music downloads now than when the original Napster was in operation.
This happened for three reasons: Ø The closing of the original Napster did not stop the leakage of revenue resulting from free downloads but instead open the flood gate for other operators to take its place with music downloads at even more rapid pace. Ø By closing down the original Napster, the music industry and government overlooked the most fundamental principle of modern marketing: to find a niche, a need or want then satisfy it profitably. That is to say, the government and the industry failed to give music lovers what they want so that they can get what they want: music entertainment in exchange for revenue. Because the original Napster did this, (at the expense of the music industry) people loved the original Napster. To many young people, the original Napster represented one of the greatest inventions in the history of the recording industry. the original Napster was seen this way because the original Napster positioned itself on the side of the common consumer. And so The closing of the original Napster was perceived as an episode of the original Napster and the music loving public verses the music industry and the government of the United State. A few Links Some on the Great Bargains on Bestselling Consumer,Electronics Items, Computers, Computer and Video Games, Software, Books, Music and more |
