| |
The perfect payroll solution
|
Misconceptions about Proper E-mail Marketing
E-mailing is, and will continue to be one of the most powerful forms of direct marketing ever invented. E-mail marketing is not SPAM or unsolicited mailing. But like any other tool of the trade, E-mail Marketing is subject to abuse: mainly by amateurs, not by the truly professional marketer. Without a doubt, the most scientific form of marketing that ever existed is direct marketing. And by direct marketing, I'm referring specifically to direct mail marketing. In the hay days of direct mail marketing, one has to be very precise with ones marketing variables. This meant that one needed to:
- Understand what ones customers and prospect wanted to buy
- Determine the right marketing and promotion mix and intuitively determine whether direct mail was worth testing as opposed to public relations, print advertising, broadcast ads, telemarketing and so on
- Review successful ads with similar offers and appeals
- Determine basic cost of the campaign and prepare a preliminary budget
- Construct ones Offer
- Set a schedule for completion of the process using the Critical Path Method
- Review regulations and guidelines governing ethical conduct in advertising as relates to direct mail
- Review postal requirements and guidelines governing direct mail.
- Determine the package components such as response mechanism
- Determine test market sample size
- Review possible response mailing lists and choose the most appropriate list
- Write the direct mail copy or have it done to specifications
- Get bids on printing and mailing services before completing the printing process
- Send camera ready material to printer
- Review printed sample and have the job sent to mailing house
- Begin tracking results
- Ad respondents to in-house mailing list
- Rent out in-house mailing list when the data base become significant
|
Business
One may wonder where am I going with all of this? What's my point? Well, I want you to know how meticulous one had to be in the old days of direct marketing before the advent of Email marketing. It had to be this way because, although direct mail was and still is the most powerful, least competitive, cost effective way to reach an audience, it was a costly preposition. If one did not test ones market correctly, one could get completely wipe out never to return again. One therefore had to be carefully about the variable that one tested. And the most important in their order of importance were:
- The response list used (It would be financial suicide to use a compiled list such as the ones often used by today's amateur e-mail product or service pushers)
- The Offer
- The format used (layouts, size of copy, response mechanism etc.)
- and the timing of the campaign
But please note, the list is not just the most important element in a direct mail campaign but its actual importance is more than twice the others combined! And the offer is in turn more important than format, copy and timing combined! This is why it was so important to choose a correct list. But choosing a warm list was not enough, one had to purge this list. This meant, removing as much entries as possible that contained outdated data. And still, this was not all. The list had to be segmented to take into account homogenous demographic and psycho graphic elements. So precise was the process that the list segmenter was expected to know the people on the list as well as he or she knows his or her own family. We called this database marketing that direct e-mail marketing was suppose to perfect even further.
More about E-Mail and Direct Mail Marketing
|
Nothing sells online like a good trust worthy reputation. Year after year, this site comes out on top in customer satisfaction. Check them out for all your needs in books, computers, electronics, games, music, software and more Get your links to one of the most technologically advanced, user-friendly sites online/ Your link to Books, Computers, Electronics, Video Games, Home Hardware, Music, Software, Toys and more
Here are a few opportunities that will help you to do it. I will not promise you that it will be easy or "pie in the sky" For these and all moneymaking opportunities to work, you got to be willing to put in the effort. Getting started, plus persistence and perseverance, often spell the difference between success and failure. Make this Start Today.
Affiliate Marketing is still the most cost effective way to market on the Internet. Find out how to do it right with these Affiliate Program Marketing Ideas
|
