<title>UnitedTradeways.com dancehall top 12 DJs of the century

YOUR MAY NOT AGREE WITH MY CHOICES. IN ALMOST EVERY CASE, SOMEONE IS GOING TO THINK THAT THEIR FAVOURITE DJ SHOULD BE ON TOP OF THE LIST, OR AT LEAST BETTER POSITIONED. BUT RESERVE JUDGEMENT FOR A WHILE. CONSIDER THE RATIONALE FOR THESE SELECTIONS

Who should be on the list of Top 12 Dancehall Djs of the Century and in what order?

In arriving with the list above, my first priority was to chunk this monumental task into manageable criteria.

I believe that our choices must reflect those artists that had the most significant impacts in the areas outlined below. This is not necessary the best approach, but because the choices are so numerous, it is necessary to use this exclusion or elimination method to arrive at the list above. Perhaps the most difficult task is to measure the impacts of each artist in the areas below; and to rank them accordingly. If we follow the naive and shallow approach used by some people, we would simply relegate this task to the likes of a popularity contest and use sales volumes as a subrogate in determining rankings. There are many reasons why one cannot rely on sales volume alone. First and foremost, sales is a Marketing Management function and sometimes this has nothing to do with the quality of the product. In many cases, it is the establishment of effective distribution channels, good sales promotion and perceived price-quality as reflected in word-picture that sell. It would be wrong to discard an artist superior work on the basis of poor sales management and vice versa.

On an irresistible sidetrack -this is precisely why I can't agree with some people's choice of Elvis Presley as "Artist of the Century". His popularity alone does not warrant such title at the expense of a Bob Dylan (whose lyrics is his own! -and beyond compare), or a Jimi Hendrix (whose Guitar sounding change the direction of Rock and Roll).

Of courses, the major draw back with this approach is that the process is highly subjective and is by no means scientific. I do not believe, however, that the task accurately lends itself to any known scientific modelling techniques. We could try regression analysis or time series analysis but I do not think the impact of any one artist is significant enough to establish a meaningful coefficient of variation or value for any particular artist-variable metric cell other than artist individual sales volume. Accordingly, I' have applied a simple non parametric ranking approach to each variable as follows:

Variable/Artist	Buju Banton	Prince Buster	Super Cat	Brigadier Jerry	Bounty Killer	Beenie Man	Ninja Man	Shabba Ranks	U Roy	Lt. Stitchie	Jersey Wales	Yellowman
Daily Living	03	12	04	11	02	01	07	06	09	08	06	05
Entertainment	07	04	08	12	09	01	05	03	11	06	10	02
Literature	01	09	02	08	03	12	04	11	07	05	06	10
Music trends	04	12	08	02	06	07	09	11	01	09	03	05
Politics	01	12	03	09	02	05	07	06	08	10	04	11
Performance	03	08	07	10	04	09	05	02	12	06	12	01
Religion, Philosophy, Learning/Awareness	01	12	04	02	03	08	10	11	06	09	05	07
Sales Volume	01	12	06	11	02	05	09	04	10	07	08	03
Visual arts ( movies, TV)	03	12	05	11	04	01	07	02	10	08	09	06
	24	93	47	76	35	49	63	56	74	68	63	50
Overall Rank	01	12	03	11	02	04	07	06	10	09	08	05